The Challenge:

Frasers Property was undergoing a significant transformation—embedding sustainability not just into its operations, but into its culture. As regulations tightened, expectations grew, and climate concerns became more urgent, the organisation recognised that sustainability could no longer sit in a silo or be driven by a few specialists. It had to become a shared responsibility, something understood and acted upon by every employee, from those managing facilities on the ground to those shaping long-term strategy at the executive level.

To support this shift, the company launched an internal Learning Festival—a dedicated space for employees to explore future-focused topics in a dynamic and engaging way. One of the centrepieces of this festival was a keynote session focused on sustainability. But this wasn’t meant to be just another awareness talk or a rundown of the latest ESG terms. The team wanted something deeper: a keynote that could inspire, inform, and challenge their people to think differently about the world they’re building through the properties they manage, the systems they use, and the decisions they make each day.

The challenge was twofold. First, the content needed to be strategic enough to offer meaningful insight and to cover everything from future-ready cities and carbon impact to supply chain evolution while staying grounded in real, relatable examples. Second, the session had to land with a diverse internal audience. The company’s workforce included everyone from engineers and site managers to sustainability specialists and senior leaders. The keynote needed to speak to them all: cutting across job roles, levels of experience, and degrees of familiarity with sustainability topics.

They were looking for a speaker who could bring both credibility and clarity. Someone who could take a complex, often overwhelming subject and make it tangible. Someone who could paint a picture of what’s coming, but also explain what to do about it now. Most of all, they needed a speaker who could shift the room—from passive listening to active thinking—and help kickstart real conversations about where sustainability fits into each person’s day-to-day work.

The Solutions:

PPEARL recommended and delivered a high-impact keynote led by a well-known sustainability thought leader. The session, titled “The Sustainable Future: Trends, Strategies, and Forecasts”, explored the intersection of sustainability with business strategy, technology, urban development, and ESG pressures. 

Key focus areas included: 

• Preparing for a sustainability-driven economy 

• The evolving role of climate risk and regulatory expectations 

• Opportunities in clean energy, circular supply chains, and green employment 

• How sustainability trends affect cities, health, innovation, and stakeholder trust 

The keynote was delivered virtually but maintained a high level of engagement through storytelling, Q&A, and live polls. 

 

The Impact:

PPEARL's Promise:

At PPEARL, we don’t just speak about the future—we prepare you for it. Our sustainability keynotes help teams understand, internalise, and act on what matters most for tomorrow’s world. We equip people not only with knowledge, but with urgency and direction.

---